mantra

1. N-COUNT A mantra is a word or phrase repeated by Buddhists and Hindus when they meditate, or to help them feel calm. (佛教和印度教中的) 祷语

2. N-COUNT You can use mantra to refer to a statement or a principle that people repeat very often because they think it is true, especially when you think that it not true or is only part of the truth. 准则

Listening to customers is now part of the mantra of new management in public services. 倾听顾客的要求是当今公用事业新型管理准则中的一部分。