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He points to India as having the strongest adspend growth potential. 他指出,印度拥有最强的广告消费的潜能。
The new coffee product will be launched next year, said a source, and adspend is likely to be significant. 据一位业内人士称,这款新的咖啡产品将会在明年推出,广告投入可能将会十分可观。
However, with double-digit growth in adspend continues unabated on the mainland, agencies remain optimistic, although they are rethinking their strategic direction. 不过,随着中国内地的广告花费呈现持续的两位数增长,广告代理商仍然保持乐观态度,尽管他们还在重新考虑自己的战略方向。
However, the dominant medium in six countries (Hong Kong, India, Malaysia, Singapore, South Korea, and Taiwan) is newspapers with a 29% share of overall adspend (43% in India). 然而,这六个国家和地区中(香港、印度、马来西亚、新加坡、南韩和台湾)占统治地位的媒介是报纸,这六个国家中的报纸占据全部广告支出29%25的份额(在印度报纸占到43%25)。